JFE Shoji to Establish a Joint Venture for Making and Sales of Automobile Motor Core with r. bourgeois S.A.

JFE Shoji announced on 11th to establish a joint venture for manufacturing and distribution of automobile motor core with r. bourgeois S.A., the European big core maker, in North America. They aim to react to the demand of drive motor for HEV (hybrid electric vehicle) and EV (electric vehicle), because production of HEV and EV is estimated to increase in the United States on the background of tightening environmental regulation and rising energy saving mood.